• Only the subscribers will see your newspaper or magazine ad. Can you easily identify a magazine that reaches all of your intended audience? It does not exist!
  
• How many times will they see your message before they toss the magazine?
  
• Direct mailings are costly. The recipient can easily spot them and throw away your message without looking at it.
  
• TV and radio require the person to watch or listen to the commercials rather than changing the station or turning it off.
  
• Radio and TV stations reach a very limited audience demographic or age group based on the program listings.
  

Outdoor advertising is not just about hoarding or billboards! It aims at targeting the masses at all times. Outdoor advertising is great because you can't turn it off, throw it away, or click on the next page. That means your message is reaching consumers— all the time, everyday. Advertisers are increasingly choosing to use Outdoor to ensure their message cuts through the clutter.  Below are some of the reasons why Outdoor should be on the media plan and how Unity can help you reach your consumer at the right touch point.

• Outdoor delivers viewers. Today, consumers spend more time traveling in their vehicles than ever before. That makes outdoor advertising a more powerful medium than ever. In the past 25 years, the number of vehicles on the road increased 128%. Those are the people you reach over and over with outdoor advertising.
• Outdoor reaches your audience when they need it. Outdoor advertising is often the final reminder of a brand name product or service just before the point of purchase. It is the most visible media being exposed to everyone who leaves their home to work, shop or play.
• Outdoor is efficient. No other advertising medium reaches as many people, as often, at such a low cost. When it comes to generating repeat exposure to an audience, outdoor advertising is the most cost effective per 1,000 viewers. Outdoor advertising has the lowest cost per thousand. These ads cost 80% lesser than TV commercials and 60% lesser than print ads.
• Outdoor is big, bold and dynamic. Its larger-than-life proportions and endless creative options will grab and hold consumer attention.
• Outdoor offers constant repetitive exposure. Seven days a week, 31 days a month, outdoor delivers your message over and over. Your prospects have your sales message right there in front of them.
• People spend more time in vehicle than they do reading newspapers or watching television.
• Ads on billboards are free to consumers. (They do not have to purchase a magazine or TV cable  to view the product)
• Outdoor advertising is the only medium with constant exposure. No other media allows a 24/7 display of advertisements!
• Keeps your company, your brand, in front of people when they are ready to make a decision.